TWENTY FOUR: Patterns of fairytales.


“How do you smuggle daydreams into reality?”
― David Mitchell

Answer: to explore it and let it happen.

I’ve been sitting here for 35 minutes (and daydreaming) and I’ve been trying to explore Volkswagen more and more.

Innovative design…..enduring value…..everyday motoring pleasure…..German…..Beetle…..Jetta…..innovative value…..enduring pleasure…..everyday design…..German…..Europe…..Britain….

Wait, what? What is this? Am I thinking in patterns?

And just like that, the idea popped in to my head.

I tried to create a pattern to exemplify the brand’s association.
I would draw the first object that popped in to my head when I think about these values:

Innovative design
Enduring value
Everyday motoring pleasure

patternEach drawings represent Volkswagen’s value.

Innovative design is represented by Nikola Tesla, a Serbian American inventor, electrical engineer, mechanical engineer, and futurist best known for his contributions to the design of the modern alternating current electricity supply system.

Enduring value is represented by Captain America’s shield. The shield is physically indestructible under any conditions due to its unique metallurgy.

Everyday motoring pleasure is represented by a barcalounger. A type of recliner that Joey and Chandler from the hit NBC sitcom Friends own. In one of the episode, Joey brags about how comfortable Rosita is (the name of his barcalounger).

The National – Patterns of Fairytales


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