FORTY EIGHT: Dear Wes Anderson, you should like this song.

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Do me a favor please – before you go on, play this song so you can really feel the Anderson vibe. Trust me.


In case you didn’t know already, I am a big fan of Wes Anderson. You could probably see my crappy Wes Anderson-esque video diary from the previous post.

I made this intertitle of Anderson’s movies to get the feel of his quirky style.

Wes Anderson Intertitle

I can’t help but wonder, what would Wes Anderson do if he were the art director for Volkswagen? Volkswagen’s advertisement might look a bit like this.

WAGolf WAPassat WATiguan

I made this based on Anderson’s obsession of symmetrical objects and highly saturated and limited color palette.

The connection to the brand is Wes Anderson as a person. He is a person of innovation and tends to challenge conservative methods but also still makes it visually pleasing. His films probably appeal only to a very specific audience, but it doesn’t mean it’s poor.

Like Volkswagen, people initially rejected them because they challenged the trend at the time (with Beetle), but Volkswagen now is the top-selling and original marque of the Volkswagen Group, the biggest German automaker.

Uno Lady – Dear Wes Anderson, You Should Like This Song.

TWENTY SIX: Cinema.

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One thing that you didn’t know about me is I’m a cinephile or a film enthusiast. I watch a lot of movies.

This week, I’ve been watching popular films in hope I could capture the main character drives a Volkswagen but it turns out this task is not as easy as it seems. It’s because either: a) not a lot of main characters drive a Volkswagen or b) the role of the car is insignificant, making this post totally irrelevant.

After hours of watching films, I had another idea.

I could make a poster of a popular quotes and pretend it’s being said out of context (ie. about their Volkswagen). This post is so much fun because whenever I show people my work, they immediately know the quote and we would talk about films for hours (which excites me!). Anyway, here you go!

Say Hello To My Little Friend

I imagine this is the exact words Tony Montana would proudly say while showing his black 1968 Volkswagen Passat to Manny Ray, Angel and Chi-Chi.

The Pride of the Yankees

Lou Gehrig is so excited when he sees his first bronze 1952 Volkswagen Beetle. He’s super stoked he even claims he’s the luckiest man on earth!

Jerry Maguire

You can tell Dorothy Boyd’s favorite color is yellow. So when she sees the for sale sign on the yellow 1995 Volkswagen Jetta, she imagines it’s the car’s way to say hello and the car immediately had her.

I’m trying to emphasize the everyday motoring pleasure here. The brand is for everyone. Everyone – from Tony Montana to Dorothy Boyd – would find pleasure driving Volkswagen.

Benny Benassi – Cinema