THIRTY EIGHT: That’s what she said.


In class, we were discussing about our ‘Creative Process’. Scott gave us an example of his morning process about how he brushes his dry teeth and further explained the process. The disruptive laughter that followed shows how much of an adult we are because obviously we take his descriptive words out of context. It’s like playing the good ol’ “That’s What She Said” but with an advertising twist to it.

I wanted to know what if Volkswagen use the Sensualist archetype approach and really embrace their everyday motoring pleasure aspect.
I’ve had this idea for awhile now, but I just think it’s not good enough or solid enough or whatever. So I just beat my monkey and tell him to shut up. Besides, we need a good laugh every now and then, right?

Golf Touareg Passat DB2011AU00915

I could’ve photoshopped a sexy model along with the car or something, but I don’t think Volkswagen would’ve done that. Their Sensualist archetype still has class and elegancy, which leaves a little bit of imagination to the viewer instead of baring it all.

Here Comes the Mummies – That’s What She Said




One thing that you didn’t know about me is I’m a cinephile or a film enthusiast. I watch a lot of movies.

This week, I’ve been watching popular films in hope I could capture the main character drives a Volkswagen but it turns out this task is not as easy as it seems. It’s because either: a) not a lot of main characters drive a Volkswagen or b) the role of the car is insignificant, making this post totally irrelevant.

After hours of watching films, I had another idea.

I could make a poster of a popular quotes and pretend it’s being said out of context (ie. about their Volkswagen). This post is so much fun because whenever I show people my work, they immediately know the quote and we would talk about films for hours (which excites me!). Anyway, here you go!

Say Hello To My Little Friend

I imagine this is the exact words Tony Montana would proudly say while showing his black 1968 Volkswagen Passat to Manny Ray, Angel and Chi-Chi.

The Pride of the Yankees

Lou Gehrig is so excited when he sees his first bronze 1952 Volkswagen Beetle. He’s super stoked he even claims he’s the luckiest man on earth!

Jerry Maguire

You can tell Dorothy Boyd’s favorite color is yellow. So when she sees the for sale sign on the yellow 1995 Volkswagen Jetta, she imagines it’s the car’s way to say hello and the car immediately had her.

I’m trying to emphasize the everyday motoring pleasure here. The brand is for everyone. Everyone – from Tony Montana to Dorothy Boyd – would find pleasure driving Volkswagen.

Benny Benassi – Cinema